News Technology

App-less AR will be a Global Gamechanger…

[published on London Times] It was only two years ago that consumers across the globe were running around in a crazed state looking for Pokémon on a smartphone screen. The 2016 Pokémon Go augmented reality (AR) craze was followed by an experimental type of retail when companies, such as IKEA, developed apps that could place virtual furniture in your living room before you purchased. We were told these early gimmicks would eventually revolutionise entertainment, shopping and industry. That was then.…

Continue Reading